FeaturedNov 20, 2024
Sirius XM, TRA Report
We were curious about the credit of a company like Sirius after it announced it acquired content from podcaster and influencer Alex Cooper, who runs the Call Her Daddy podcast and the Unwell Network. Ms. Cooper stands to earn up to $125 million, according to media reports, if all performance clauses are met on her contract. It appears that Sirius is using Ms. Cooper to draw in new subscribers to reverse attrition in its user base since the pandemic’s onset. We invite you to read the report below for a full picture of Sirius’s credit profile.
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